About · Founder & CEO
LoniPaige
Twenty years helping brands decide where they belong in culture, then making it happen. From Smirnoff Ice's U.S. launch to Formula 1 paddocks, Art Basel, and the World Cup, brands and agencies bring Loni in before the venue is booked and keep her through the night the doors open.
Founded in Miami in 2006. 110+ brands. Strategy first, execution second, on every engagement.
20 Years. Every Market. Every Format.
The Timeline
How We Got Here
Foundations
- Ocean Drive Magazine · Editorial & events, Miami Beach
- Strategic Group · Smirnoff Ice U.S. launch, New York & Miami
- Stuff Magazine House · New York
- Hard Rock Hotel & Casino · Marketing & Special Events Director
Loni Paige Consulting Founded
- Miami
- Strategy first. Execution second.
Building the Market
- Super Bowl XLI · Tide Launch Party
- NFL Hall of Fame event
- vitaminwater · Florida launch, 50K+ samples
- Synergy Beverages · 500+ accounts with Bacardi, Grey Goose, Patrón
Spirits & Scale
- Botran Rum · FL & NY Market Manager, 900+ accounts
- Bacardi Travel Retail × NCL · fleet-wide program
- Orange Bowl · Halftime Show Manager
- Bombay Sapphire Artisan Series · Angostura 195th Anniversary
Tentpoles
- TAO Beach House Coachella · Event Producer
- SOBEWFF · Diplomat, Rao's, Kiki
- Pegasus World Cup · four consecutive editions
- Hearts & Stars Gala · FLIBS · Swim Week
Reinvention
- Mixology Mixer founded · 200+ virtual events, 98% satisfaction
- Architectural Digest AD100 Basel party · covered by Vogue
- Paramount+ · broadcast activations begin
Formula 1 Arrives
- F1 Miami · Red Bull Guest House at Faena
- F1 Miami · MoneyGram activation
- Nylon House · Art Basel
- Hampton Water & WES Brands · national programs
- Cheetos 75th Anniversary · NYC
National Reach
- Williams Racing · Lincoln Road Pop-Up & F1 Fan Zone
- LIV Golf · Stagecoach · E11even Golf
- NYC Wine & Food Festival · Bacardi, Grey Goose, Campari
- Sip Channé · brand consulting retainer
The World Cup Year
- Fogo de Chão × FIFA · VIP sold out day one
- "Let's Wyn" × Wynwood BID · World Cup campaign
- Victoria's Secret Angels Tour · Balloon Museum
- Miami Beach Food & Beverage Expo · Show Producer
Brands & Clients
110+ Brands. One Standard.
Spirits & Wine
Bacardi · Diageo · Grey Goose · Moët Hennessy · Pernod Ricard · Constellation · Campari · Johnnie Walker · Woodford Reserve · Bombay Sapphire · The Macallan · Patrón · Casamigos · Clase Azul · Jose Cuervo · Brown-Forman · William Grant · Hampton Water · Union Mezcal · and more
CPG & Beverage
PepsiCo · Cheetos · vitaminwater · Sparkling Ice · 5-hour Energy · Popchips · Rip-It · Starbucks · Tide · Dove
Consumer, Beauty & Fashion
Nike · Red Bull · Target · Ford · L'Oréal · Amazon · Samsung · Crocs · Victoria's Secret · Nylon · American Express · T-Mobile
Hospitality, Travel & Media
Fogo de Chão · NCL · Virgin Voyages · Carnival · Sandals · St. Regis · Four Seasons · SLS · E11even · Arlo · Moxy · Paramount+ · SiriusXM · Wine Spectator
Sports & Institutions
Williams Racing · FIFA Fan Festival · Pegasus World Cup · LIV Golf · NFL Hall of Fame · MoneyGram · MusiCares · Captrust · Wynwood BID · SeaKeepers
Agency Partners
Trusted by the Agencies, Too.
BMF Media · SWARM · MKTG (dentsu) · Creative State · Enter · Corso · Boom Ventures · Eventique · The Dana Agency · Fresh Tape Media · Jack Morton · TEAM Enterprises · UEG Worldwide · Strategic Group · Gradient Experience · 4 Pine Productions · Dragonfly Experiential · Harrison & Shriftman · Expomobilia · Pask
